By Winston Shek
Ecuadorian Startup Ecuatoriania Releases New Branding and Livery
On Thursday, Ecuadorian startup Ecuatoriana Airways launched its branding and livery on its social media platforms, making it one step nearer to a possible launch in October of this 12 months.
Ecuatoriana is the launch of a brand new airline startup in Ecuador, named after the defunct nationwide airline of Ecuador, Ecuatoriana de Aviación, tapping into the nostalgia of the Ecuadorian folks. The now-defunct service was launched in 1957, steadily rising as a government-owned service till 1993, when it confronted troubles amid an financial disaster on the time. The airline was privatized in 1995 earlier than dealing with additional financial difficulties in 2000 and ceasing operations in 2006. Up to now, the enduring Latin American model operated long-haul providers to North American locations like Chicago O-Hare, Miami, Los Angeles, and New York’s JFK Worldwide Airport.
The launch of the brand new Ecuatoriana fills the regional connectivity gap left by the liquidation of TAME, one other former flag service of Ecuador that arose after the demise of Ecuatoriana de Aviación. In keeping with CEO Eduardo Delgado, 85% of Ecuadorian airports are left unserved as a result of pandemic, leaving room for progress amid a world well being disaster. At the moment, the primary rivals to Ecuatoriana are the 2 most important Latin American airline teams: Avianca Ecuador and LATAM Ecuador provide primary connectivity all through Ecuador utilizing Airbus A320 household plane.
The startup plans to launch flights with a fleet of Bombardier Sprint 8 Q400 and Boeing 717-200 plane, initially targeted on connecting regional facilities in Ecuador. Its Bombardier Sprint 8 Q400s will characteristic 78 seats in a two-class configuration, whereas its Boeing 717-200s will characteristic 115 seats in a three-class configuration. Ecuatoriana envisions the Boeing 717-200 as an ideal match for its routes in Ecuador, whereas the Bombardier Sprint 8 is right for shorter hops lower than 1.5 hours between smaller cities. It’s unknown the place these plane will likely be coming from, nor the quantity of plane the Ecuadorian startup will obtain.
Ecuatoriana goals to be a low-cost service, providing decrease prices by way of new know-how and low working value on its Bombardier Sprint 8 Q400 plane.
In a webcast occasion for the announcement of its branding, CEO Eduardo Delgado revealed the airline’s launch timeline and its potential routes. Its CEO acknowledged that Ecuatoriana might obtain its plane working certificates between September and October, launching flights in October. The service’s inaugural flights between Quito to Guayaquil can be simultaneous and operated by a totally feminine crew.
Different intra-Ecuador routes talked about have been flights from Cuenca to Guayaquil, Cuenca to Quito, Loja to Guayaquil, Loja to Quito, Manta to Quito and Manta to Canta. Moreover, potentialities of flights, from the Galapagos Islands to mainland Ecuador, have been talked about with Boeing 717-200s. Sooner or later, the service plans to supply codeshares with worldwide airways and worldwide flights.
Ecuatoriana’s emblem contains a blue, cyan, yellow, and white coloration palette, with a tri-colored hummingbird because the icon, representing Ecuador’s biodiversity and tradition. In the meantime, its Boeing 717 plane will characteristic completely different variations of its scheme by way of completely different colours on its tail.
The designer accountable for the challenge, José Luis Iturralde, needed to take away any distinction between the brand new startup Ecuatoriana and TAME, the previous flag service. Moreover, he needed to create a product that represented Ecuador’s nationwide id, portray it in a sublime and splendid gentle. “The airline doesn’t essentially have to hold the colours of a flag. They carry the colours of the great thing about Ecuador,” stated Iturralde, in keeping with Aviaciononline.
Ecuatoriana shouldn’t be the one South American startup this 12 months. One other airline that’s launching flights quickly is Itapemirim, a Brazilian low-cost service, which obtained its first Airbus A320 in February, although flights are unknown when to start out. In the meantime, different carriers are rising amid a plethora of airline bankruptcies between Latin American legacy carriers. For instance, Viva Air announced 26 new routes in 2021, a part of its rising route community in Colombia.