The PC Company will symbolize the Kenya Tourism Board within the UK and Eire, Germany, Italy and France, working with associate companies within the international Journey Way of life Community, which incorporates Group Expression in France, KPRN in Germany, and PR & GO UP in Italy.
The organisations will promote Kenya as markets reopen for vacationers when the Covid-19 pandemic journey restrictions are relaxed.
The scope of the work consists of serving to the board to share vacation spot materials with information shops and different platforms within the UK and different components of Europe, in addition to partaking the commerce as Kenya continues to place itself as a key journey vacation spot.
“I welcome this partnership with PC Company, [which has] finished great work in showcasing and advertising locations internationally. We will faucet into its community to allow us to succeed in much more vacationers from Europe’s prime supply markets as we plan for the restoration of the trade,” stated Kenya Tourism Board chief govt Betty Radier.
“The tourism trade has been severely affected by the Covid-19 pandemic; of significance is to stay prepared for guests as soon as journey resumes totally.”
Kenya is understood for the safari choices discovered in additional than 45 nationwide parks and sport reserves throughout the nation, together with the world well-known Maasai Mara, which presents the wildebeest migration spectacle.
The Kenyan shoreline additionally has “white, pristine seashores” and the nation presents journey experiences, welcoming about 120,000 British guests a 12 months.
The PC Company account staff will likely be led by Katie Moine, chief working officer, and Sophie Holloway, commerce illustration account director.
“I’m fortunate sufficient to have visited Kenya many occasions previously 15 years and opened my eyes to so many new experiences on each go to. From the most effective luxurious lodges to marathons, exhilarating water sports activities and breathtaking ballooning safaris, it’s no surprise Kenya retains on welcoming so many British vacationers,” the PC Company chief govt Paul Charles stated.
“Our position is to make sure we showcase the large variety of the tourism providing on this jaw-droppingly stunning nation at a time when guests will likely be searching for nice out of doors experiences post-pandemic.”