As a part of Shangri-La’s fiftieth anniversary celebrations, the group has introduced a refreshed model brand for Shangri-La Motels & Resorts (Shangri-La).
The design pays tribute to its previous and units a recent imaginative and prescient for the long run.
Starting in Singapore in 1971 with the primary resort, Shangri-La’s story has been carefully tied to Asia for 50 years.
The model has expanded to key locations all over the world, inclusive of greater than 80 resorts and resorts so far, bringing the most effective of Asian by way of heartfelt hospitality and joyful experiences for its visitors.
The refreshed Shangri-La brand presents a extra up to date feel and look whereas sustaining the highly effective fairness of the model.
The signature “S” mark is retained and takes on a brand new gold color that evokes “the nice and cozy glow of dawn”, and the unique typeface is refined for a extra trendy really feel to align with the brand new design ethos.
Moreover, the model has opted to not embrace ‘Motels and Resorts’ within the refreshed brand, recognising that Shangri-La is greater than a spot, “however a sense and an expertise that conjures up private moments of pleasure”.
“Since our founding, Shangri-La has been identified for our real and heartfelt care proven to visitors and colleagues, hallmarks of our Asian heritage that make us distinctive and particular to at the present time,” mentioned Hui Kuok, chairman of Shangri-La Group.
“We aren’t transferring away from our core values, as a substitute, this customer-centric strategy signifies our dedication to strengthening the connection between our visitors and our model expertise.
“We function in a number of the most dynamic components of the world the place buyer expectations are repeatedly evolving.
“Our model evolution is our means of wanting ahead to the long run and delivering on our promise of heartfelt hospitality in each second throughout keep, wellness, household expertise, gastronomy and extra,” she added.
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