LONDON: Pakistan has emerged as some of the sought-after vacationer locations over the previous few years. The South Asian nation topped a number of worldwide journey lists resembling Forbes’ “The ten coolest locations to go in 2019” and Conde Nast’s “finest vacation vacation spot in 2020,” overseas media reported. The Pakistani authorities and other people hoped the event would entice extra funding in tourism-affiliated companies and assist create higher paying jobs.
Prime Minister Imran Khan’s administration introduced plans to develop and promote tourism and calm down visa restrictions for overseas vacationers.
However the onset of a worldwide well being emergency and the ensuing restrictions on worldwide journey have derailed the federal government’s plans.
“Due to COVID, we could not implement the federal government’s tourism technique over the previous yr,” Babar Javaid, communications supervisor on the Pakistan Tourism Improvement Company (PTDC), instructed DW.
“Tourism is a precedence space for this authorities,” he mentioned, pointing to the sector’s vital contribution to financial exercise, direct funding and poverty alleviation
Lately, journey bloggers have flocked to Pakistan, drawn by the nation’s tall peaks, lush valleys and wealthy heritage.
The content material they produced and posted on social media contributed to the surge in world curiosity.