By: Stephen Ogongo Ongong’a
Afrika Competition Tübingen is among the greatest and most profitable African festivals in Germany. The mind behind this distinctive occasion is Susan Tatah, a girl who has defied all odds to create this platform that proudly celebrates African cultures.
Susan-Tatah4Susan began by creating AfrikAktiv, a German primarily based NGO aimed toward selling improvement initiatives in African international locations and rebranding Africa’s picture in Europe.
She then created Afrika Competition Tübingen in 2007 which she has been internet hosting yearly.
What is seemingly a cultural competition is strongly enterprise oriented. Susan who holds an MBA in Enterprise Administration and Administration from Reutlingen College, is eager on advertising African international locations as vacationer and funding locations.
She due to this fact makes use of the interesting African cultural actions to draw folks to the Competition so as to allow them study Africa, Africans, their traditions, and above all, allow them to uncover funding alternatives in African international locations.
As an example, on the final Competition held from twenty first to twenty fourth July 2016, there have been a number of enterprise conferences and seminars the place African and German enterprise consultants mentioned on and critically evaluated the German-African partnership.
Additionally they shared concepts on the right way to work collectively, enhance and make greatest use of the partnership for the great of African international locations and Germany.
Susan is satisfied that foreigners can’t successfully do enterprise in Africa with out correct data of the continent and its cultures. That’s why she all the time makes positive the Afrika Competition Tübingen gives Germans a very good platform to study African international locations and their cultures.
“By means of our Festivals, German enterprise folks have learnt a lot and gained expertise on the right way to method and do enterprise in Africa and with Africans,” Susan instructed Afro-news. de.
“On the identical time, Africans in Germany have gained extra data about their conventional and trendy cultures, and turn into happy with them.”
Susan-Tatah1The Competition has created networking alternatives for African and German enterprise folks. It has made Germans recognize African music to an extent that many German FM radio stations now repeatedly play African music.
Aside from selling a optimistic picture of Africa and Africans, the Afrika Competition Tübingen is certainly an ideal platform for integration of immigrants.
It creates a singular alternative for Germans and Africans from all components of Germany to come back collectively and get immersed in African cultural actions.
In the course of the Competition a number of conventional and trendy African teams and bands present continuous leisure to the company.
There are additionally many stalls serving a wide range of African dishes.
The large discipline internet hosting the Competition is often filled with stalls the place enterprise folks show and promote African arts and handworks, in addition to agricultural produce.
Susan-Tatah-FSusan admits that it has been a giant problem organizing the Competition with restricted sources. She want to arrange a much bigger Competition lasting for nearly per week however that’s not doable at this stage with out sources.
The candy and soft-spoken girl is grateful to Africans who’ve been coming to the Competition and to those that have been supporting it in several methods together with exhibitors and volunteers.
She can be grateful to African artists resembling Ras Makunja and his Ngoma Africa Band who’ve been entertaining the company on the Competition.
“African Diplomats in Germany have been supportive in sharing info. Many have additionally been coming to the Competition and collaborating in our boards,” Susan says.
Susan’s greatest disappointment has come from some Africans who by no means recognize initiatives by fellow Africans. Her efforts to arrange the Competition have been strongly opposed by some jealous Africans who’ve even tried to arrange related occasions with out success. Some went as far launching a marketing campaign urging folks to boycott the Afrika Competition Tübingen.
It’s a well-known incontrovertible fact that many African festivals in Germany and in different European international locations are hardly organized by Africans.
That’s why it’s encouraging to see the great efforts and sacrifices Susan makes to arrange the Afrika Competition Tübingen. Folks like Susan deserve full help from Africans in Germany, African Diplomats and enterprise group. We must always all discover methods of thanking and inspiring them as an alternative of making an attempt to dam them.
Susan-TatahSusan, who’s initially from Cameroon, has been dwelling in Germany for 17 years, having come right here as a refugee.
She by no means selected however was compelled to come back to Germany. “If you end up fleeing to your life, you don’t have a selection of vacation spot,” Susan says, recalling that she left Cameroon unexpectedly not understanding her vacation spot. “Future introduced me to Germany,” she provides.
Commenting on circumstances of racism in Germany, Susan says that from the continual media studies, one can affirm that racism is widespread in Germany. “We frequently learn and listen to about circumstances of individuals being discriminated towards due to their pores and skin color,” Susan says. “Many complain a couple of discriminatory schooling system that doesn’t favour kids from immigrant backgrounds. There are additionally cases of racism within the labour market, particularly within the Public Administration.”
Susan considers herself fortunate as a result of she has by no means personally been a sufferer of racism. “That is in all probability as a result of I haven’t been being attentive to it,” she says.
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