The Worldwide Tourism Movie Competition Africa (ITFFA) has opened entries for the worldwide model of their occasion. The deadline for submissions is March 15, 2021.
Regardless of the pandemic, final yr noticed over 900 entries from 92 international locations.
The ITFFA, based in 2019, is hosted in proud cooperation with the Worldwide Tourism Movie Festivals Committee (CIFFT).
CIFFT’s partnership with the ITFFA is their first official backing of such an occasion on the African continent.
Their core mission has been to reward excellence in journey video advertising and marketing by encouraging tourism locations to attain excellence in selling their merchandise, providers, and areas by means of digital storytelling.
CIFFT Director Alexander V Kammel mentioned greater than 3500 movies compete every year for the title of the World’s Greatest Tourism Movies.
“African international locations are underrepresented. It’s time to present that Africa is filled with gifted women and men to be introduced to the worldwide artistic neighborhood. This is the reason CIFFT strongly helps the ITFFA initiative,” mentioned Kammel.
Co-director of the ITFFA James Byrne mentioned they’re thrilled to showcase the perfect of Africa’s digital tourism advertising and marketing content material on the worldwide stage.
ITFFA co-founder Caroline Ungersbock added: “When movies are produced in our nation, they utilise not solely tourism providers and associated merchandise, however the areas which can be used throughout filming, whether or not or not it’s for promoting functions, documentaries or options, are then uncovered to each nationwide and worldwide markets that both wish to come on trip, shoot their subsequent manufacturing, doc their subsequent conservation piece, or shoot their advert.”
ITFFA is additional supported by two new promotional companions; Lifetree Advertising & Media and DurbanTV.
Saskia Brown, co-owner of Lifetree Advertising & Media, mentioned it’s time to wanderlust once more. “We sit up for working with our progressive companions to encourage hopeful travellers to discover our continent once more, beginning with a digital journey”.
Doreen Theys, founder and govt producer of DurbanTV, added that the initiative will showcase the prime quality and progressive digital work produced on the African continent.
A panel of native and worldwide professionals and celebrities from the Tourism, Advertising and Movie Trade will consider the works submitted based mostly on affect, creativity, type, subject material, storytelling and purpose effectiveness.